Thank you for your interest in choosing Consumers’ Choice Health Plan as your partner for health care coverage.

Consumers’ Choice is South Carolina’s only Consumer Operated and Oriented Plan (CO-OP), a new health insurance model for South Carolina. We are the only choice that gives you the consumer, a voice in the process. We are mission-based and the needs of you and your family remain at the center of everything we do. Our goal every day is to offer affordable, high quality coverage and outstanding customer service to you and your family.

A solid, trusted choice,

Consumers’ Choice Health Plan is a licensed carrier, regulated by the South Carolina Department of Insurance. Consumers’ Choice has entered into an agreement with the Centers for Medicare and Medicaid Services (CMS) to provide health insurance coverage through Qualified Health Plans on the Health Insurance Marketplace ( The National Committee for Quality Assurance (NCQA) has awarded Consumers’ Choice an accreditation status of Accredited for service and clinical quality that meet the basic requirements of NCQA’s rigorous standards for consumer protection and quality improvement.

South Carolina has never seen anything like us.

As the only health insurance CO-OP in the state, our focus is to offer individuals and businesses more health insurance options that are high quality and provide better value.

As a Consumers’ Choice member, you have a voice in how your health care coverage is delivered. Our business model is unique.

  • We are nonprofit. Funds are dispersed back into the health plan
  • We are member governed. You have the opportunity to serve on the board of directors. You finally have a voice.
  • We focus on prevention. You work with your doctor to create the best treatment plan.

Creating a community of caring, we offer plans and services that provide the extra support our members may need to help them reach their health goals and maintain the best health possible.

With Consumers’ Choice Health Plan, you belong to a team of professionals who share the same goals: good health, healthy families and a healthier community.

Our Mission:

To provide high quality, affordable, consumer-friendly health coverage by promoting active participation with patients and their communities, and provider engagement in the coordination of care.

Our Promise:

Our Members are our most valued asset; therefore, we promise to listen, to treat you with courtesy and respect; to keep you informed and to partner with you and our health care community in improving your health.